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The Benefits of using the Consumption Demand Method™


The Consumption Demand Method™ starts from a very different perspective from other approaches. As opposed to applying cost-reduction logic, it defies convention by analysing data from a patient-perspective rather than activity numbers. By analysing patient-demand, the Method allows for a better understanding of the type and nature of demand and resulting activity that causes costs. Benefits of using the Method include:


  • Understanding patient demand is the first step in arriving at intelligent system and service redesign solutions around patient cohorts. This informs a more integrated and preventative system that will successfully alter the nature and consumption curve for care and reduce costs across the system.
  • The Method can help establish ‘demand-led’ QIPP research and improvement projects including primary care transformation, delayed transfers of care and sustained high-cost users.
  • Moreover, it has can also be used to review medical services and CIP/QIPP schemes. The work analyses demand for services against stated project aims, proposed changes in both design and process and realised operational savings.
  • The approach also acts as a catalyst in providing knowledge and skills to senior commissioners and specialists in the analysis of data and redesign of services and systems against patient-level demand.

“This is very important work that must become the focus of future improvement effort for the CCG”

—David Smith, Chief Executive,

Oxfordshire Clinical Commissioning Group


“This work is an innovative and imaginative resource for health services”

—Dr Joe McManners, Clinical Chair,

Oxfordshire Clinical Commissioning Group


“The consumption approach is intelligent work and provides the means to achieve integrated care”

—John Jackson, Director of Strategy & Transformation,
Oxfordshire Clinical Commissioning Group

and Director for Social & Community Services, Oxfordshire County


©2015 Hamish Dibley, all rights reserved


Understand demand, create value, reduce cost